Thanks to the participation of our company in the Xpande Digital program, we have been able to develop different actions focused on the introduction of our line of biotermal cosmetics in the Portuguese market. Specifically, the Balcare.pt domain was purchased, two advertising spots and new photos for content marketing activities were made.
Actions have also been carried out in the social networks of Balcare Cosmetics in Portugal, which have fulfilled the main objective of publicizing the brand, as well as boosting our social networks in the country, creating in a short time a community of more than 2,000 followers, so we are more than satisfied with the results obtained. We must highlight and thank the financial support that the European Union provides to the SMEs of Extremadura, through the development of this type of programs.
We also want to thank the companies that have collaborated with us in the development of the different actions carried out within the framework of the Digital Xpande: A Kroma FX for the development of spots and photos for content marketing, and Antar Complet for the actions carried out in the social networks of Balcare Cosmetics in Portugal.